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Mine is a life shaped by football. It’s been a massive part of my life for as long as I can remember - from the first time I kicked a ball as a little girl, to playing for Cardiff City Ladies FC. From my 24 caps as national team captain, and now in the work that I’m honoured to be doing with UEFA on women’s football. I feel very privileged to contribute to the sport that I love and which continues to inspire me every day.
My career in and away from football, both on and off the pitch, gives me a unique insight from a player’s perspective. I have experience in the elite and grass roots game - both women’s and men’s, in player development, coach education, governance and the drive for better equality and making football a game for everyone. I feel the time is now right for me to give back even more to my sport, and that’s why I’m standing for election as UEFA’s female representative on FIFA Council.
This is me
I am football through and through. I not only captained my country, playing every international match between 1994 and 2001, but I also played a leading role in fighting for the recognition of women’s international football at the Football Association of Wales back in the early 1990s.
Since hanging up my boots, I have been involved in senior roles in sports governance, especially in football. I have worked with the FAW to develop a stronger pathway for elite players, as well as helping to expand and strengthen grassroots and community football for women and girls, men and boys. I have also assisted the FAW with the modernisation of the association and with improving diversity and equality.
I was Chair of Sport Wales between 2010 and 2016 and a former Board Member of UK Sport at the time of the hugely successful London 2012 Olympics and Paralympics. I am a Board Director of the FAW Trust and since 2016, have been a Deputy Chairperson of UEFA’s Women’s Football Committee. I have worked closely with UEFA on Women’s Football, contributing to the UEFA women’s strategy, ‘Time for Action’, the review of the UEFA Women’s Champions League regulations, and am now part of UEFA’s new Women’s Football Strategy Steering Group, reviewing progress and priorities for European women’s football.
Outside of football, I am a graduate in Politics from the London School of Economics and am now Professor of Public Policy and the Governance of Wales at Cardiff University. I work very closely with the Welsh Parliament and other national bodies on policy, diversity and constitutional reform.
My partner Llinos and I have two young daughters, Annie and Isabella, who both play football and love watching Wales and Cardiff City play!
FIFA election campaign
A Football Candidate
First and foremost, I am a football person. I care passionately about our game, its unique role in our communities and the force for good that football can be across the world. If you put your trust in me, these are the themes that will inspire my efforts to represent every single member of the UEFA family at FIFA.
If I am successful, I would be honoured to be UEFA’s first female member on FIFA Council to have played internationally and to have captained my country. I would bring to the UEFA and FIFA families the drive, passion and diligence that has underpinned my playing and professional careers.
"My values remain exactly the same. That is to make football a game for everybody and to have the best practice in governance and to diversify and modernise it."
“I’m a football candidate, I have lived my life through football from a small child all the way up to being captain of my national team and then being involved in the governance of the game.
“I do think it’s really important we have voices around the table who can speak with authority, knowledge and experience of the game – and I don’t just mean the women’s game.”